Bridging the technology gap

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Initializing systems
Cost guide

How much does an e-commerce website cost in India?

A ten-product Shopify store and a custom marketplace are different projects. This guide explains what moves the cost of an online store and what to ask each quote to include.

By MOUNTSMY · Updated 26 October 2026 · 5 min read

5 minto read
3sections
8factors compared
4questions answered
  1. 1What decides the price
  2. 2Choosing the platform
  3. 3Costs people forget
  4. 4Questions answered

01What decides the price

Platform

Keeps it lower
Shopify with a well-made theme
Pushes it higher
A custom-built store with its own rules

Catalogue

Keeps it lower
A small range with few variants
Pushes it higher
Thousands of products with many options

Design

Keeps it lower
A tuned theme with your branding
Pushes it higher
Fully custom pages and animation

Payments

Keeps it lower
One standard gateway
Pushes it higher
Several gateways, wallets and pay-later options

Shipping and tax

Keeps it lower
A few simple rules
Pushes it higher
Many couriers, zones and tax rules

Integrations

Keeps it lower
Analytics and email only
Pushes it higher
Accounting, stock, CRM and marketplaces

Content

Keeps it lower
You supply products and photos
Pushes it higher
We import, write and structure the catalogue

After launch

Keeps it lower
A handover and done
Pushes it higher
Monthly updates, fixes and improvements

02Choosing the platform

  • Shopify: the quickest launch and little upkeep, with monthly platform fees
  • WooCommerce: flexible and a good fit if you already use WordPress, but needs regular updates and care
  • Custom: for stores with their own pricing, subscriptions or workflows that platforms cannot handle

The platform changes both the build cost and the running cost, so compare them together.

03Costs people forget

  • Platform subscriptions, paid apps and plugin licences
  • Payment gateway fees on every sale
  • Hosting and security for non-hosted platforms
  • Product photography and descriptions
  • Search engine optimisation, so shoppers can find the store
  • Updates, backups and fixes after launch

Ask every vendor to list what is included and what is billed separately, so quotes can be compared fairly.

?Frequently asked questions

Where should we start?

With a list of your products, how you ship and how customers pay. It lets us recommend a platform and give a written quote.

Can we start small and grow?

Yes. Many stores launch with a core range and add features and products over time.

Who owns the store?

You do. The store, the domain and the accounts are in your name.

How do I get a quote?

Book a free 30-minute call. We follow with a written plan and quote.

Related

Keep exploring.

Want a written plan and quote for your store?

Book a free 30-minute call with an engineer. You get a written plan and quote afterwards, with no obligation.